TKG PACT Brutal Truth #3

The Kinetix Group (TKG) shared the third of three brutal truths about the changing healthcare landscape. These conditions adversely impact payers, providers, and patients.

1. Independent physician practices are rapidly disappearing
2. Restricted pharma access makes the "reach and frequency" model ineffective
3. Pharmaceutical company teams are not cross-functional

According to EPG Health, 90% of pharma want to see improvements in digital expertise within every function.