TKG PACT Brutal Truth #2

The Kinetix Group (TKG) shared the second of three brutal truths about the changing healthcare landscape. These conditions adversely impact payers, providers, and patients.

1. Independent physician practices are rapidly disappearing
2. Restricted pharma access makes the "reach and frequency" model ineffective

According to PwC Health Research Institute, 77% of provider executives said the pandemic negatively impacted pharmaceutical sales representatives' engagement with clinicians.