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Life science customer engagement is at a crossroads.

In today's healthcare landscape, previous account planning strategies and tactics don't work. Use TKG PACT with your customers for improved outcomes and mutual success. 

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3 Brutal Truths About
the Changing Healthcare Landscape

adversely impacting payers, providers, and patients

80%

of physicians are employed by hospitals or corporate entities

—Physicians Advocacy Institute (PAI)

Independent physician practices are rapidly disappearing

The pace of physician practice acquisition accelerated during COVID-19, and the current organized customer is complex. In addition, a new layer of influential decision-makers like D-Suite members, mid-level managers, and external healthcare personnel (HCP) partners has emerged.

Read the PAI study

Restricted pharma access makes the "reach and frequency" model ineffective

Life science company/clinician relationships are evolving. COVID-19 altered the quality of interactions, forcing pharma to grapple with broad commercial or medical excellence resources rather than ones tailored to individual customer needs.

Read the PwC HRI study

77%

of provider executives said the pandemic negatively impacted pharmaceutical sales representatives' engagement with clinicians

—PwC Health Research Institute (HRI)

77%

of provider executives said the pandemic negatively impacted pharmaceutical sales representatives' engagement with clinicians

—PwC Health Research Institute (HRI)

Restricted pharma access makes the "reach and frequency" model ineffective

Life science company/clinician relationships are evolving. COVID-19 altered the quality of interactions, forcing pharma to grapple with broad commercial or medical excellence resources rather than ones tailored to individual customer needs.

Read the PwC HRI study

90%

of pharma want to see improvements in digital expertise within every function

—EPG Health

Pharmaceutical company teams are not cross-functional

Today, the life science company organizational structure involves too many customer-facing teams with limited collaboration and individual goals. As such, key account management (KAM) teams value different incentives and metrics, reducing the focus on shared priorities that ultimately touch the broadest patient population.

Read the EPG Health study

The Kinetix Group (TKG) is an award-winning strategic advisory and marketing agency that helps customers navigate a rapidly changing healthcare landscape. 

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"The industry has always told us the what and the why. This is the first time we have also been helped with the how."

— Chief Medical Officer in Top 10 Largest Health System

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Our mission

TKG PACT is an insight-driven customer engagement platform that drives sustainable change in the healthcare system by giving life science companies the tools to engage with health systems and patients better choice and access to therapies.

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