3 Brutal Truths About
the Changing Healthcare Landscape
adversely impacting payers, providers, and patients
of physicians were employed by hospitals or corporate entities at the end of 2021, a 19% increase over three years
—Physicians Advocacy Institute (PAI)
Independent physician practices are rapidly disappearing
The pace of physician practice acquisition accelerated during COVID-19, and the current organized customer is complex. In addition, a new layer of influential decision-makers like D-Suite members, mid-level managers, and external healthcare personnel (HCP) partners has emerged.
of pharma want to see improvements in digital expertise within every function
—EPG Health
Pharmaceutical company teams are not cross-functional
Today, the life science company organizational structure involves too many customer-facing teams with limited collaboration and individual goals. As such, key account management (KAM) teams value different incentives and metrics, reducing the focus on shared priorities that ultimately touch the broadest patient population.
The Kinetix Group (TKG) is an award-winning strategic advisory and marketing agency that helps customers navigate a rapidly changing healthcare landscape.
Our mission
TKG PACT is an insight-driven customer engagement platform that drives sustainable change in the healthcare system by giving life science companies the tools to engage with health systems and patients better choice and access to therapies.